I open the article on my phone. An uncloseable banner pops up to cover the bottom 1/3rd of the screen, unmovable until I disable the ad blocker. But this is just the default browser on my Mastodon app – no extensions. Ads still frame each paragraph. As I struggle to read the article in this tiny gap, a video sweeps in to hide the text near the top and distract with its wee dancing humans. Then an ad sweeps over the middle.
As I click back to escape this horrible Terry Gilliam dystopian nightmare, the entire screen shifts, the ads blessedly vanishing behind one solid panel, which begs me to sign up for the newsletter.
If they could break the back button, they would. They're working on that now.