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AJ Sadauskas

There's a really simple thing you can do to encourage more organisations to set up accounts on Mastodon.

The next time you post a link to Mastodon, just put this UTM code at the end of the URL:

?utm_source=mastodon&utm_medium=social

So for example:

https://that90ssite.neocities.org/

Becomes:

https://that90ssite.neocities.org/?utm_source=mastodon&utm_medium=social

Why?

Well, because the website owners are almost certainly using an analytics platform to track where their traffic comes from.

And if the organisation is big enough to have a social media manager, they're almost certainly looking at how much traffic social media posts are generating.

And this stuff gets reported up the organisational hierarchy.

If you add ?utm_source=mastodon&utm_medium=social to the end of your URLs, suddenly Mastodon begins appearing in those reports.

Now, let's suppose on a given day they post their Facebook and X/Twitter links and a couple of hundred people click on it, because it's obvious spam.

Meanwhile, you post a link on Mastodon with the UTM code, and it's shared, snd a couple of thousand people click on it.

Perhaps they should look into investing more resources into Mastodon?

#WebDev #WebOps #WordPress #SEO #SEM #Fediverse

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