I think it's good that #Jaguar *stopped making #cars* because the cars they did make in recent times were #SuperUselessVehicles, overpriced and ugly #ConceptCars one couldn't even buy and just generally worse, more expensive and less quality than anything other European brands coughed up.
If someone wanted something sporty, #Audi and #Porsche would get them a good offering at a lower price.
If they needed some shitty #SUV, #MercedesBenz and #BMW would offer their GL & X series if a #VW #Tiguan wasn't wasn't cutting it and they didn't want an #Amarok.
And for anything #cargo or #HighCapacity Jaguar never offered anything (unless we cound requesition production during #WW2 & #WW1)...
I do blame the folks at #TataMotors who own Jaguar (and #LandRover) for refusing to actually innovate and produce some good vehicles.
Obviously Jaguar won't build a #PersonalLightVehicle even if they were to make a super-luxurious one that has the interior of a fighter jet and a price tag to match.
- Similarly #Bentley struggles as well and for #RollsRoyce their car division - like the #camera division of #Leica - is just a tiny side-hustle kept rolling out of passion and tradition whilst being a rounding error in their finances (cuz the most made Product of Rolls Royce is called "Trent", not "Phantom" and is a turofan engine. likewise Leica makes their money with precision engineering and lab instruments)!
I mean, look at what Jaguar, Land Rover, Bentley, Rolls Royce et. al. offer in a time where people in the U.S. get 5+ year downpayments on USED CARS (!!!) and tell me with a straight face that this is a sustainable market.