Letterform Archive<p>Lehmann Printing and Lithography Company, Label for Pony Brand Prepared Mustard, 3.5 × 4.3 in, San Francisco, ca. 1930s.</p><p>This hand-painted label, among dozens in the Lehmann archive (<a href="https://oa.letterformarchive.org/?dims=Collection&vals0=Lehmann%20Label%20Collection&friendly0=Lehmann%20Label%20Collection" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">oa.letterformarchive.org/?dims</span><span class="invisible">=Collection&vals0=Lehmann%20Label%20Collection&friendly0=Lehmann%20Label%20Collection</span></a>), was used as a sample to show clients in the food industry. A tiny brush produced every element as it would be seen in print (except the ingredients, which are represented by placeholder scribbles).</p><p><a href="https://typo.social/tags/Labels" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Labels</span></a> <a href="https://typo.social/tags/Ephemera" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Ephemera</span></a> <a href="https://typo.social/tags/Lettering" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Lettering</span></a> <a href="https://typo.social/tags/Packaging" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Packaging</span></a> <a href="https://typo.social/tags/Horses" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Horses</span></a> <a href="https://typo.social/tags/Ponies" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Ponies</span></a> <a href="https://typo.social/tags/Mustard" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Mustard</span></a></p>