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#adage

2 posts2 participants0 posts today

We all learn the word “kahakō” meaning “macron,” the bar over the long vowel (as in its own final letter). But it also means “steep, sheer” as in this ʻŌlelo Nōʻeau:

“1527  Ka pali kahakō lele a koa‘e.

Sheer cliff reached only by the tropic bird.

A tall, inaccessible cliff.”

I don’t remember the last time my inner brand strategist felt compelled to search:

👉🏼 [campaign] AdAge

to read the behind the scenes story and find out which agency made an ad

but when the Keenan Thompson / Marcello T-Mobile ad came on I picked up my phone to see who the agency was

but when they got to the red-light therapy mask joke I realized it had to be an *actual* SNL writer

(these ads should have agencies quaking in their fancy sneakers)

#HawaiianPublicRadio didn’t post today’s #hawaiianWordOfTheDay so instead of sharing that, I’ll share my new favorite ʻŌlelo Noʻeau!

I kāhi ‘e no ke kumu mokihana, paoa ‘e no ‘one‘i i ke ‘ala.
Although the mokihana tree is at a distance, its fragrance reaches here.
Although a person is far away, the tales of his good deeds come to us.

#olelonoeau #maryKawenaPukui #adage #wiseSaying #hawaiianLanguage #olelo #OleloHawaii #reputation #mokihana #1177