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UK police failed to tackle the risk social media poses to public order.

A review published on Wednesday found that the UK's police forces are largely under-resourced and ill-equipped to effectively respond to the risk posed by online content.

Public disorder in the UK was fuelled by a string of online fake claims which emerged after three young girls were murdered at a dance class in the town of Southport in July 2024.

mediafaro.org/article/20250507

Police officers watch members of the public outside the Town Hall in Southport, 5 August, 2024 | Copyright AP Photo
Euronews · UK police failed to tackle the risk social media poses to public order.By Estelle Nilsson-Julien

"As early as 2017, Wynn-Williams writes, Facebook was exploring ways to expand its ad targeting abilities to thirteen-to-seventeen-year-olds across Facebook and Instagram — a decidedly vulnerable group, often in the throes of adolescent image and social crises.

Though Facebook's ad algorithms are notoriously opaque, in 2017 The Australian alleged that the company had crafted a pitch deck for advertisers bragging that it could exploit "moments of psychological vulnerability" in its users by targeting terms like "worthless," "insecure," "stressed," "defeated," "anxious," "stupid," "useless," and "like a failure."

The social media company likewise tracked when adolescent girls deleted selfies, "so it can serve a beauty ad to them at that moment," according to Wynn-Williams. Other examples of Facebook's ad lechery are said to include the targeting of young mothers based on their emotional state, as well as emotional indexes mapped to racial groups, like a "Hispanic and African American Feeling Fantastic Over-index."

"To me, this type of surveillance and monetization of young teens’ sense of worthlessness feels like a concrete step toward the dystopian future Facebook’s critics had long warned of," Wynn-Williams reflects."

futurism.com/facebook-beauty-t

Futurism · Facebook Allegedly Detected When Teen Girls Deleted Selfies So It Could Serve Them Beauty AdsBy Joe Wilkins

We're helping news organisations, nonprofits, academic institutions, and activists re-discover ✨ social ✨ media.

Our charity mission is to improve knowledge sharing across microblogging platforms. To do that, we're introducing for-good organisations, who have the power to educate others, to the open social web.

If you want to help us, get in touch. We'd love to hear from you.