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Eric The IT GuyAfter a few quiet months, I'm officially rebooting Eric the IT Guy—the brand and the mission.I'm a sysadmin-turned-product marketer with roots in Red Hat, GitLab, and open source. Looking for my next role where I can bridge tech and storytelling.Check out my newest video outlining where I am at and where I am heading on YouTube: <a href="https://youtu.be/3rtKr-pW-7Q" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://youtu.be/3rtKr-pW-7Q</a>Boosts, shares, leads welcome!<a href="https://mastodon.social/tags/OpenToWork" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#OpenToWork</a> <a href="https://mastodon.social/tags/Linux" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Linux</a> <a href="https://mastodon.social/tags/ProductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductMarketing</a> <a href="https://mastodon.social/tags/FOSS" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#FOSS</a>

HiramFromTheChi 👨🏽‍💻💭"Hiram, how'd you come up with all of these projects?"💡 Fortunately, there's a blog post for that:<a href="https://mastodon.social/tags/buildinpublic" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#buildinpublic</a> <a href="https://mastodon.social/tags/entrepreneurship" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#entrepreneurship</a> <a href="https://mastodon.social/tags/business" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#business</a> <a href="https://mastodon.social/tags/tech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#tech</a> <a href="https://mastodon.social/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#marketing</a> <a href="https://mastodon.social/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://www.hiram.io/blog/generating-ideas" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://www.hiram.io/blog/generating-ideas</a>

George BailyI guess it's good positioning if I can see this idea and think "hell no". Notion <a href="https://mastodon.social/tags/ProductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductMarketing</a>

STUDIOVHFDelivered the last series of product images yesterday to a new client and had positive feedback. That makes me feel good, just before we go on anual leave! <a href="https://www.studiovhf.com/productfotografie" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://www.studiovhf.com/productfotografie</a> <a href="https://mastodon.social/tags/productphotography" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productphotography</a> <a href="https://mastodon.social/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://mastodon.social/tags/brandmanagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#brandmanagement</a> <a href="https://mastodon.social/tags/productfotografie" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productfotografie</a>

Ross of Ottawa"It's energy efficient, costing just 9 Watts a year"<a href="https://mastodon.social/tags/Ugh" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Ugh</a> <a href="https://mastodon.social/tags/productMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productMarketing</a>

George Baily<a href="https://mastodon.social/tags/ProductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductMarketing</a> thought as we head back into the work week: Not only is it possible to build software features which have no impact... these features could be really cool... and still have zero customers or growth result... and not only is that possible but in fact the default for most things. Think of adoption as orbit and features as on earth... what's going to get them to escape velocity?

HiramFromTheChi 👨🏽‍💻💭What do you think of when you hear the term "ethical marketing"?Is it important to you that the companies you buy from operate ethically?<a href="https://mastodon.social/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#marketing</a> <a href="https://mastodon.social/tags/ethics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ethics</a> <a href="https://mastodon.social/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://mastodon.social/tags/startups" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#startups</a> <a href="https://mastodon.social/tags/tech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#tech</a>

AndiMannCaught this <a href="https://masto.ai/tags/job" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#job</a> ad in one of my many Slacks today:Technical Product Advocate, for @cribl_io <a href="https://cribl.io/job-detail/?gh_jid=4975265004" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://cribl.io/job-detail/?gh_jid=4975265004</a>Especially with the <a href="https://masto.ai/tags/Splunk" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Splunk</a> news, someone wants to see this. <a href="https://masto.ai/tags/Jobs" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Jobs</a> <a href="https://masto.ai/tags/evangelist" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#evangelist</a> <a href="https://masto.ai/tags/advocate" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#advocate</a> <a href="https://masto.ai/tags/DevRel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#DevRel</a> <a href="https://masto.ai/tags/PRoductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#PRoductMarketing</a> <a href="https://masto.ai/tags/PreSales" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#PreSales</a>

Nerd That Talks GoodMAJOR ANNOUNCEMENT!!I’ll probably get around to posting a more formal announcement on the “professional” social channel at some point today. But y’all are my <a href="https://infosec.exchange/tags/Mastofam" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Mastofam</a>, so you get this first. After leaving my last agency (role wasn’t a fit), I spent some time considering what I wanted to do when I grew up. Decided that I needed to focus on what I’m really good at—helping smart people and companies tell awesome technical stories with a human edge. Announcing MessageSpecs LLC is now <a href="https://infosec.exchange/tags/OpenForBusiness" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#OpenForBusiness</a>! My solo adventure for providing a little <a href="https://infosec.exchange/tags/MessageTherapy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#MessageTherapy</a> to companies in <a href="https://infosec.exchange/tags/cyber" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#cyber</a>, <a href="https://infosec.exchange/tags/tech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#tech</a> or other unique <a href="https://infosec.exchange/tags/startup" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#startup</a> ventures and helping them absolutely nail their marketing and communications messaging with consistency. I’m starting from scratch building a business, but have a amazing community of friends and contacts who have already been invaluable in validating my approach and value. I would love to talk with anyone in <a href="https://infosec.exchange/tags/cybersecurity" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#cybersecurity</a>, <a href="https://infosec.exchange/tags/ProductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductMarketing</a>, <a href="https://infosec.exchange/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Marketing</a>, <a href="https://infosec.exchange/tags/sales" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#sales</a>, <a href="https://infosec.exchange/tags/ExecutiveLeadership" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ExecutiveLeadership</a>, or other roles who might need some coaching or consulting in formalizing their messaging. More information is at <a href="https://messagespecs.com" rel="nofollow noopener noreferrer" target="_blank">https://messagespecs.com</a> or slide into my DM. (Okay, can I breathe now? 😬)

Wesley FaulknerWhy a marketing message is so important.Your messaging should communicate "here's where we win," not just a list of "here's what we do." What you do is important, but it shouldn't be the only thing you say. Your marketing message should be aligned with your product roadmap, company priorities, and a specific TAM target.<a href="https://youtu.be/zypdnkcmYjw" rel="nofollow noopener noreferrer" target="_blank">https://youtu.be/zypdnkcmYjw</a><a href="https://hachyderm.io/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://hachyderm.io/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#marketing</a> <a href="https://hachyderm.io/tags/sxsw" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#sxsw</a>

Amy BGuess what? I'm hiring for a new role! If you love working with developers and have experience working on dev tools in the past and with partners, check out our opening for a Product Marketing Manager: <a href="https://jobs.ashbyhq.com/docker/d96377a1-de85-475b-a11a-1a878a76c0f6?utm_source=qlbognJDNR" rel="nofollow noopener noreferrer" target="_blank">https://jobs.ashbyhq.com/docker/d96377a1-de85-475b-a11a-1a878a76c0f6?utm_source=qlbognJDNR</a><a href="https://hachyderm.io/tags/docker" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#docker</a> <a href="https://hachyderm.io/tags/developer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#developer</a> <a href="https://hachyderm.io/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://hachyderm.io/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#marketing</a> <a href="https://hachyderm.io/tags/hiring" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#hiring</a>

AndiMann"Announcing Fountainhead Product Marketing"So awesome for the <a href="https://masto.ai/tags/ProductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductMarketing</a> teams who need help esp. to pivot from <a href="https://masto.ai/tags/Project" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Project</a> to <a href="https://masto.ai/tags/Product" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Product</a> & <a href="https://masto.ai/tags/Engineering" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Engineering</a> to <a href="https://masto.ai/tags/ProductLedGrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductLedGrowth</a>.Coz Ken Oestreich (@Fountnhead) is one of the best!More via <a href="https://masto.ai/@LinkedIn" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@LinkedIn</a>:<a href="https://www.linkedin.com/pulse/announcing-fountainhead-product-marketing-ken-oestreich/" rel="nofollow noopener noreferrer" target="_blank">https://www.linkedin.com/pulse/announcing-fountainhead-product-marketing-ken-oestreich/</a>

Samuel Pavin 🤓Marketing starts with understanding your target audience and your market.<a href="https://mastodon.au/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#marketing</a> <a href="https://mastodon.au/tags/strategy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#strategy</a> <a href="https://mastodon.au/tags/research" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#research</a> <a href="https://mastodon.au/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://mastodon.au/tags/leadgeneration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#leadgeneration</a> <a href="https://mastodon.au/tags/branding" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#branding</a>

AndiMannAttn: my <a href="https://masto.ai/tags/Product" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Product</a> <a href="https://masto.ai/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Marketing</a> <a href="https://masto.ai/tags/ProductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductMarketing</a> peeps in <a href="https://masto.ai/tags/AIOps" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#AIOps</a> <a href="https://masto.ai/tags/Observability" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Observability</a> <a href="https://masto.ai/tags/O11Y" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#O11Y</a> <a href="https://masto.ai/tags/DevOps" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#DevOps</a> etc - incl. from @Splunk, @DataDog @SumoLogic @CloudBees etc.A mate looking to fill a <a href="https://masto.ai/tags/job" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#job</a> - Senior Product Marketing Manager, AIOps Check it - <a href="https://www.linkedin.com/jobs/view/3455497121/" rel="nofollow noopener noreferrer" target="_blank">https://www.linkedin.com/jobs/view/3455497121/</a>

Jason KnightIn today's <a href="https://mastodon.social/tags/TwelveDaysOfProductChristmas" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#TwelveDaysOfProductChristmas</a>, we go back to Diane Wiredu, founder & messaging strategist at Lion Words. Diane wants to tell YOU that you can win in the market if you avoid making some of the same old messaging mistakes again & again. Check the interview out right now!<a href="https://mastodon.social/tags/podcast" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#podcast</a> <a href="https://mastodon.social/tags/productmanagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmanagement</a> <a href="https://mastodon.social/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://mastodon.social/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#marketing</a>

Jason KnightMy final newsletter for the year focused on getting your tech teams closer to "the business", and how I chose 12 of my best-ever podcast episodes (including a peek inside my modest download stats).<a href="https://oneknightinproduct.substack.com/p/getting-tech-teams-closer-to-the/" rel="nofollow noopener noreferrer" target="_blank">https://oneknightinproduct.substack.com/p/getting-tech-teams-closer-to-the/</a><a href="https://mastodon.social/tags/productmanagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmanagement</a> <a href="https://mastodon.social/tags/newsletter" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#newsletter</a> <a href="https://mastodon.social/tags/podcast" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#podcast</a> <a href="https://mastodon.social/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://mastodon.social/tags/agile" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#agile</a>

Samuel Pavin 🤓One product - different uses.And that's why you don't assume but talk to customers (existing and potential). ;)<a href="https://mastodon.au/tags/productdevelopment" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productdevelopment</a> <a href="https://mastodon.au/tags/productmanagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmanagement</a> <a href="https://mastodon.au/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://mastodon.au/tags/productmarketfit" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketfit</a> <a href="https://mastodon.au/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Marketing</a> <a href="https://mastodon.au/tags/Growth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Growth</a> <a href="https://mastodon.au/tags/salesintelligence" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#salesintelligence</a> <a href="https://mastodon.au/tags/consulting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#consulting</a>

Chris Kirsch :verified: :donor:If you are thinking about switching jobs after the holidays, check out this role for a Senior Product Marketing Manager at <a href="https://infosec.exchange/@runZeroInc" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@runZeroInc</a> <a href="https://boards.greenhouse.io/runzero/jobs/4646108004" rel="nofollow noopener noreferrer" target="_blank">https://boards.greenhouse.io/runzero/jobs/4646108004</a> <a href="https://infosec.exchange/tags/productmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#productmarketing</a> <a href="https://infosec.exchange/tags/pmm" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#pmm</a> <a href="https://infosec.exchange/tags/jobs" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#jobs</a>

Amber OsborneHi <a href="https://mastodon.social/tags/Mastodon" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Mastodon</a>! Former <a href="https://mastodon.social/tags/Mozillian" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Mozillian</a> 🦊 , working in <a href="https://mastodon.social/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Marketing</a>, <a href="https://mastodon.social/tags/MarComm" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#MarComm</a>, <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#DigitalMarketing</a>, <a href="https://mastodon.social/tags/Community" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Community</a> and <a href="https://mastodon.social/tags/ProductMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ProductMarketing</a>. Previous <a href="https://mastodon.social/tags/Startup" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Startup</a> <a href="https://mastodon.social/tags/Tech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Tech</a> <a href="https://mastodon.social/tags/CMO" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#CMO</a> and <a href="https://mastodon.social/tags/Music" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Music</a> marketer for <a href="https://mastodon.social/tags/bands" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#bands</a> 🤘 Music is my ❤️, from <a href="https://mastodon.social/tags/bluegrass" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#bluegrass</a> to <a href="https://mastodon.social/tags/metal" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#metal</a>, <a href="https://mastodon.social/tags/80s" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#80s</a> <a href="https://mastodon.social/tags/NewWave" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#NewWave</a> and <a href="https://mastodon.social/tags/90s" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#90s</a> <a href="https://mastodon.social/tags/alt" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#alt</a> music. 🎸 Always working on my <a href="https://mastodon.social/tags/VinylCollection" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#VinylCollection</a> 💽 <a href="https://mastodon.social/tags/SciFi" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#SciFi</a> is rad, favorite <a href="https://mastodon.social/tags/book" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#book</a> series is <a href="https://mastodon.social/tags/TheDarkTower" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#TheDarkTower</a> and writer is <a href="https://mastodon.social/tags/PhilipKDick" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#PhilipKDick</a>. 👽 Look forward chatting with you. <a href="https://mastodon.social/tags/introduction" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#introduction</a> <a href="https://mastodon.social/tags/introductions" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#introductions</a> <a href="https://mastodon.social/tags/TwitterMigration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#TwitterMigration</a>

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