“Other phrases, like “#ClinicallyTested,” “#ResearchBacked,” “#DoctorRecommended” and “evidence-based,” show up in the #beauty or #PersonalCare aisle — and often lack the context they’d need to be verified”
My favourite red flag is #ClinicallyProven, which is code for “We just say so” https://noc.social/@CaulfieldTim/110849110439324575
Noc.SocialTimothy Caulfield (@CaulfieldTim@noc.social)How Fake Science Sells Wellness https://nytimes.com/2023/07/26/well/live/wellness-products-false-claims.html?smid=tw-share
Me: 'scienceploitation' = "how brands borrow language from emerging areas of science to market unproven products."
And don't fall for "single study" syndrome. Body of evidence!
#scicomm #science #wellness #pseudoscience