Miguel Afonso Caetano<p>"The Pay-or-Okay model adopted across the online news industry and platforms like Facebook and Instagram is “manipulative” and cannot be considered a free choice, a new report from the digital rights group noyb has found.</p><p>The report comes as the European Data Protection Board (EDPB), which oversees the implementation of privacy rules in the EU, is considering formal guidelines regarding the use of the model, also known as Consent-or-Pay.</p><p>Organizations like noyb, a Vienna, Austria-based non-profit, have long called on regulators to adopt a stricter approach to Pay-or-Okay, which they say violates the bloc’s General Data Protection Regulation (GDPR).</p><p>According to the group, Pay-or-Okay does not provide users a genuine choice to refuse tracking, as required by privacy rules, because the alternative is too expensive.</p><p>“Right now, users are effectively and unlawfully nudged towards ‘consenting’ to being tracked. The EDPB now has the opportunity to take a clear stance on this issue in its upcoming guidelines,” said Felix Mikolasch, data protection lawyer at noyb."</p><p><a href="https://cybernews.com/privacy/pay-or-okay-north-korea/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">cybernews.com/privacy/pay-or-o</span><span class="invisible">kay-north-korea/</span></a></p><p><a href="https://tldr.nettime.org/tags/EU" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EU</span></a> <a href="https://tldr.nettime.org/tags/DataProtection" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DataProtection</span></a> <a href="https://tldr.nettime.org/tags/GDPR" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GDPR</span></a> <a href="https://tldr.nettime.org/tags/EDPB" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EDPB</span></a> <a href="https://tldr.nettime.org/tags/Privacy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Privacy</span></a> <a href="https://tldr.nettime.org/tags/Blackmail" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Blackmail</span></a> <a href="https://tldr.nettime.org/tags/Meta" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Meta</span></a> <a href="https://tldr.nettime.org/tags/Facebook" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Facebook</span></a> <a href="https://tldr.nettime.org/tags/AdTech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AdTech</span></a></p>