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#BehaviourChange

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Neil

New instance - new #introduction !

Hello, I'm Neil.

Have arrived here after leaving a server that has been geolocked for the UK (and for some reason, VPNs make me itchy).

I'm a lapsed writer and bassist. By day, I do #marketing with a lashing of #BehaviourChange thrown in.

By night, I'm mostly sleeping.

But the evenings... That's for gigs and films!

Continued thread
Jules

#Disgust is a fascinating emotion to study in the context of #BehaviourChange - I was extremely lucky to be able to attend some lecture by the remarkable #ValCurtis (lshtm.ac.uk/newsevents/news/20) when I was at #LSHTM who was one of the foremost researchers in the area and an absolute force of nature and powerhouse of righteous anger at the injustice in the world.

🧵

LSHTMLSHTM pays tribute to Professor Val Curtis | LSHTMProfessor Val Curtis was a world-class researcher and passionate advocate for safe water, sanitation and hygiene, leading a large and dynamic group of researchers.
Neil Hopkins (He/Him)

Hey #Bristol & #SouthWest UK folk who work in any form of #BehaviourChange and #SocialMarketing #communications....

Would you be interested in an informal monthly meetup in a cafe/pub/other space to chat, swap ideas, stories and "network"?

I'm pondering on starting something up in the city and trying to gauge interest...

If you're wondering, this isn't an idea solely for academics or those 100% engaged in #SocialGood agency work.

There are loads of folk who work to change behaviours - #NHS communicators, #LocalGovernment folk, #charity folk etc - who might not class themselves as 'behaviour change' types, but who nevertheless are working to create change.

Social Marketing practice has, at an academic level, often missed these practitioners out - so I want to change that!

Let me know what you think and maybe we can gather!

#BehaviorChange#BeSci#SocMar
Neil Hopkins (He/Him)

@SecurityWriter @flargh @grammargirl

I am pretty sure it wasn't entirely disproved (I am a #socialmarketing/ #behaviourchange geek!). However the initial effects were over stated.

I think that the problem was that so many people/agencies saw this cheap thing which had been reported to work amazingly, and deployed it everywhere. Positive reporting bias held back opportunities to understand what does actually work.

Nudge is part of a blended strategy, a tool in the box etc. In terms of road safety (I worked in this area for 5 years), nudge needs to be backed up with engineering and enforcement otherwise it's not going to deliver the best results.

Neil Hopkins (He/Him)

Good read for #BehavioralScience / #BehaviourChange folks...

To me, it is a welcome addition to the idea that, on its own, #BeSci can't save the world. #Nudges are fine but need to be in their right context.

This means balancing then against other levers of change, eg policy, legislation, restrictions etc.

ft.com/content/91f2a55b-66b2-4

Financial TimesBehavioural scientists suffer from bias — but so do their criticsBy Soumaya Keynes
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