Michelle McCarthy<p>Harry &amp; Meghan dropped their latest <a href="https://mastodon.social/tags/rebrand" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>rebrand</span></a> that sees them revert back to their Royal titles, and an attempt to leverage off the existing <a href="https://mastodon.social/tags/brandequity" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>brandequity</span></a> of the Royal family. It’s a bold move considering this comes only 4 years after they launched <a href="https://mastodon.social/tags/ArchwellProductions" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ArchwellProductions</span></a> as a way to distance themselves from the monarchy and begin to build their own <a href="https://mastodon.social/tags/personalbrand" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>personalbrand</span></a> </p><p>To me it screams lack of strategy and just throwing spaghetti at a wall to see what sticks…. What are your thoughts?</p>